Category Archives: data

Cob House Number Crunching

integrated cob seating ideaThis will be the first in an ongoing series of posts about the cost and material volume of our planned cob house. As our plans are fluid you might find a lot that these numbers don’t match up down but we’ll explain what they mean each time so that should help anyone who is using the info we are putting together for their own project or to try to figure out how to do a similar project.

Right now the ideas center around a mostly round structure with a reciprocal roof sitting on two city lots near the crest of a south-facing hill. The picture on the left shows some of the design idea which is two floor, open, and will feature passive solar designs.

Architects & Structural Engineers & Inspectors! OH MY!

First things first – let’s talk about people that we’re sure to encounter (since we’re building in the city). We have yet to hire an architect or structural engineer which is almost certainly going to have to happen. For those that are unfamiliar with what an architect will do or those that think all they do is draw pictures of houses or building you should know they also  provide  a list of materials and estimated costs of those materials (if they don’t you should probably not be paying them what you’re paying them) in addition to reviewing and/or reworking your plans. Architects are (usually) really cool people and you should not look at them (or at engineers or inspectors) as evil people that you need to pay a toll to. They should be viewed as collaborators – find someone you like, respect, and want to work with. We’re looking for just that right now.

Structural engineers are people who love to test stuff and look at data. Don’t think of them as a hurdle – think of them as not only making sure what you’re doing is safe but as providing you with solid information that will inform your process. Again – find someone who you like and that is fun to work with. An engaged structural engineer should be excited to test your materials, not standoffish, and they should be interested in the process you’re undertaking. We’re looking forward to finding such people.

You can’t choose your inspectors (well you can by choosing where you build) but for us – since we really really want to stay in Pittsburgh and to build here we kind of can’t. Though we can make sure they are at least comfortable with what we plan to do and we can build consensus and excitement in the community (which we are doing). This way even if the inspectors are not hot on the idea we will have a large support group that we can turn to in order to help influence their final decisions.

Cob by Numbers

So we have begun to think that including pumice is the way to go. Pittsburgh is not known for it’s wealth of volcanic material so we sadly will need to look outside of the area to find pumice and will have to pay for it’s transportation but it will make the walls stronger, lighter, and provide a higher R value as the pumice is more insulating. Since we’ve yet to order any materials we don’t know what the final mix will be but we aim to start with 30% clay, 30% pumice, and 40% sand Then we’ll test different amounts of straw to find a good mix of compressive strength and tensile strength. The straw decreases compressive strength but adds tensile strength.

We estimate that we will need approx 120 cubic yards of material for the external walls not including the urbaite that we plan to build the stem walls out of. Urbanite is recycled unreinforced concrete. Click on the link for more info.

What does 120 cubic yards look like?

An American football field is 100 yards plus 10 yards for each goal area – totaling 120 yards (flat). Set two fields next to each other (include sideline room) and stack 3 feet of material on top of them or stack 6 feet a material on top of one of them plus their sidelines and you’ve got the amount of raw material we’re going to need to use to build the exterior walls of our home.

Estimated costs of Sand & Pumice

We assume we’ll buy that much sand and pumice and dig up that much clay even though we’ll be adding significant volumes of straw to the mix since we’ll also be building interior walls out of cob. Sand costs anywhere from $25 to $40 a ton. With 120 cubic yards as our estimated starting figure and 30% of that being sand we’ll calculate that out to about 64.8 tons of sand which should cost between $1,500 and $2,600. Pumice is lighter so the tonnage should be less but we have not done the conversion or found prices yet. Even if it is equal to or slightly greater – 70% of our (non-straw) cost should not exceed $6000.

Estimated Cost of Clay & Straw

Since the clay will be harvested onsite (with the help of a small front loader) or if need be can be bought at a cost of less than $12 per ton. We plan to harvest a lot of the clay, if not all, onsite but needing as much as or more than 36 cubic yards could result in needing to buy some. A 36 cubic yard hole that is 6 feet deep must be 54 feet by 54 feet long. If it’s 9 feet deep we would need to dig a hole that is 27 feet wide by 54 feet long. 9 feet deep is deep. That’s the deep end of a swimming pool.

The good news is that clay is significantly denser than sand the tonnage should be much less though we have yet to do an accurate conversion or find a supplier to know the cost. Assuming the 36 cubic yards of clay is moderately dry there should be 8 1/3rd cubic yards per ton so we’d need less than 5 tons. Even paying $30/ton and buying the full supply that is only $150. I’ve seen bulk clay sold for less than $12 per ton but not  in the US. It is literally dirt cheap so finding someone who sells it is difficult (since the prices are so low).

Straw is cheap too – it’s a waste product of farming. Straw (not to be confused with hay) has zero nutritional value and is similar in organic makeup to wood. It costs anywhere from $0 to $10 or even $15 per bale. We won’t know how many bales we’ll need until we test our mix but assuming 300 bales at $5 each – that’s $1,500

This brings our total estimated material cost (not including roofing) to $7,650. We plan to buy the land from the city and we hope that it will not cost more than $5,000. All told that will bring the cost to somewhere under $15,000. We plan to buy used windows, doors, and as many fixtures and things as possible. Our goal is to spend less than another $10,000 on those items and the installation of electric, gas, and water. All told (if we add a cistern and some other materials) we should be  able to build the house for under $30k and hope to control costs and bring the total closer to $18,000 but that might be difficult. With both floors we plan to have approx 1,600 square feet of space. That would means our cost should fall between $11.25 and 18.75 per square foot. Even on the high end that is less than a 1/4 of the cost of a conventional home build in the US in 2011.

If you’d like more information or are interested in helping drop me a line on the contact form or leave a comment. We’re dedicated to helping anyone in the Pittsburgh area to build their own home this way that helps us to build ours!

 

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Tracking Mobile Searches in Google Analytics

Tracking Mobile Searches

In my last post I was complaining about the fact that you can’t actually see if your mobile customers are coming via search, direct link, or from a referring site. Guess what – I was wrong and I’m man enough to admit my mistake. I did some research and you can see where mobile visitors are coming from and a whole lot of other information about them fairly easily.

Advanced Segments

Google Analytics Advanced SegmentsOn your Google Analytics Dashboard there is a drop down named Advanced Segments. Under here you can choose up to four different advanced segments to break things out by. Mobile is one of them. When you choose mobile or any of the other choices you’ll see all of your reports will feature this breakout. That means that traffic sources will feature a breakout for mobile or non-bounced or searched traffic or whichever advanced segment that you want to break out for all of your reports. You can only choose four of them at a time but you can swap them out on the fly so you don’t need to worry about not being able to see any of the choices they give you if you really want to.

Now that I’m aware of this feature (that has been around since 2008 – oops) when I export analytics data for my customers that want to store it in a database and generate their own reports off of it I can now offer another handful of data sets to them.

Getting Back to Mobile

So this is great stuff but getting back to mobile – I pulled the data for one of the websites I manage and saw that I had a fair number of mobile visitors but that they was a 73% bounce rate. Digging farther I could see almost none of them were coming from search. I immediately dropped an email to this client and told them we need to adjust their online marketing because we are not picking up mobile searches and their target customers are affluent and young.

More on Advanced Segments

Here is a great video by Google that explains more about Advanced Segments:

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Mobile Search Insights

New York Times Reports on Innovations in Mobile Search

Google-Mobile-SearchThere was a really good article that appeared in the New York Times back on April 25th that I just managed to find. You can read the article here: http://www.nytimes.com/2011/04/25/technology/25mobile.html?_r=1 and I encourage you to do so as it gives some really great insight into what Google is doing these days to innovate and make sure they keep their 97% market share.

Why is mobile search so important?

Mobile searches are gaining ground at the same pace that desktop or non-mobile searches grew at when Google first launched according to the article. Also in the article we learn that searches conducted on mobile phones will one day soon out-pace those done in non-mobile environments. As a smart-phone (Android) user with an (as of now) unlimited data plan I am quick to search for things on my phone. Google doesn’t expect that mobile searching will replace searches conducted on traditional devices and their data shows that people are more likely to search during the lunch or evening hours.

So mobile is going to be king one day – what does that mean for your business?

It means you need to be in the game. The NYT article reports that mobile search algorithms are slightly different than their  non-mobile brethren in that they give more weight to location. This means that your business, if it has a physical location, needs to be listed in Google Places and needs to be easy found when searched for from a few blocks away.

This change in weight is good for small businesses because it means you can more easily compete with larger companies that have more money to toss into their search engine optimization (SEO). It begins to bring search back to a place where real world location is relevant.

97% Market Share

With Google owning 97% of the mobile search pie and that pie growing at a rate that will overtake non-mobile searching if you’re a business owner who has limited dollars to spend on SEO then you might want to focus on your search ranking in Google over Bing, Yahoo, and other search engines. I’m not suggesting that you ignore them – anything but. However if your business is one that will benefit from a high placement in mobile search results for a particular keyword then your focus should be on getting there.

Keywords are King

As the NYT article reports – Google assumed that users would use their voice search conversationally – they would speak to the phone like they would another person. When they analyzed the data what they found was that their assumption was wrong. Google had trained users to think in keywords when searching. This means that that mobile searchers tend to be more savvy which makes total sense as those that are reluctant to use non-mobile searching in this way are probably not rushing out to buy iPhones and Droids.

Heavy smart phone users are generally more comfortable with technology. That is the folks that are comfortable using their smart phone are more likely to understand computers, to understand how computers think, and to be able to interact with them. This is a good thing for your business because smart phone users still tend to be wealthier than traditional mobile phone users. The demographics are changing every day and there are patterns emerging that show some growth in users that opt for a smart phone over a computer.

Google Analytics

Like any other visitor to your website mobile users will show up in your analytics data. You can see how many people come to your site on an iPhone. Google Analytics offers limited insight into mobile. They tell you how many mobile hits for each device and what carrier they came from. What you can’t see in Google Analytics just yet is mobile vs. non-mobile searches. You can create custom reports but as of yet I’m not sure how to add a custom report for mobile because the results. If you know of any analytics packages that offer mobile vs. non-mobile search sources please add them to the comment section.

Know Your Visitor

When you look at your analytics reports you can see you’ve got visitors using this browser or that browser. You can see their connection speed and so on. All of this can help you build an idea of the people looking on your site. If their demographics done add up to the demographics that you see as customers or wish to see as customers then you’re probably not targeting your search marketing correctly (assuming that most of them came to your site via a search engine).

If you’re seeing a lot of visits from iPhones, from Android phones, or other smart phones then you can build a picture of that website visitor based on existing demographic information that exists for those phone users.

Capturing Mobile Searchers

Even if mobile searches are still only a fraction of non-mobile searches now it’s important to pay attention to the people conducting these searches are they are more likely to turn into customers faster – they are likely out of the house, running errands, and looking for what they are searching for in order to make purchase.

What are you doing that is working to snare mobile searchers and to turn those searches into paying customers?

 

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Knowing your market

Google Search Insights

Every month I run reports from Google Analytics and several other sources to see how my websites are doing. Knowing how many hits your website has gotten is important but how do you know how many hits your website could have potentially had?

Keyword Analysis: Pittsburgh photographer

The first step to finding the answer to that question is knowing what keyword(s) you’re trying to use to bring people to your site. For me the keywords Pittsburgh photographer and event photography are very important. Google sent me 116 visitors last month for the keyword Pittsburgh photographer. I know that from looking at my Google Analytics but how do I know how many I could have gotten? For that I need to check Google’s search-based keyword tool. On average there are 200 local searches per month for the keyword Pittsburgh photographer. So that means that last month I received 116 visits out of (an average) of 200 possible visits. That’s 58% of the possible visits. What does this mean though?

It means that not only is my website web positioned for this keyword (in that it shows up in search results) but also that when it comes to searches for Pittsburgh photographers my website receives visits from over 1/2 of the people searching for photographers in Pittsburgh.

The lesson is as follows – knowing how many hits you’re getting is great but knowing those numbers compared to the potential number of hits gives you a better picture. Why spend money on expensive SEO services if you don’t know how many possible hits they can generate? Budgets are tight, don’t spend hundreds of dollars a month chasing after low numbers. Use Google’s search based keyword tool to find keywords that both relate to your business and that generate a fair amount of searches each month. Use these keywords on your website, in your content and in meta tags. Write blog posts about those keywords – like I’m doing here with the keywords Pittsburgh photographer. If you do these things you can manage your own SEO and keep the money you may otherwise be wasting paying an SEO company.

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WordPress 3.0

WordPress 3.0

Wordpress 3.0If I or someone else has built a website for you on WordPress and you’ve logged in within the past few days you should see a notice under the header that looks like the image on the left. It’s letting you know that WordPress 3.0 is out. Does that mean you should update? Maybe.

Who should update

If somebody else built your site you should ask them if it’s alright to update your WordPress. If I’ve designed your site please sit tight as I’ll be updating you very soon. All of my sites should be updated but I’ll need to make sure your site will update without issue first. That means that I have to make sure your plug-ins and add-ons are working.

Why Update to WordPress 3.0

WordPress 3.0 has a ton of great new features, many of which existing customers may not use but there are a few that can help make your site more useful like the new menu module which allows for multiple menus. I don’t have any clients on WordPress with multiple menus (because before it wasn’t possible) but if you’re an existing customer who is interested in adding additional menus or are a new customer looking for a designer who can build you a site on a reliable platform such as WordPress that needs multiple menus shoot me an email and we can talk about your needs.

For more info on the changes made to WordPress in the 3.0 release please check the codex page here or watch this video:

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Search optimization for your mail box

Efficiency Fetish

It’s no secret that I’m a bit of a geek but what you might not know about me is that I have a serious efficiency fetish. That doesn’t sound right exactly but what I mean is I really need things to work efficiently. I can’t stand extra steps and time wasting. When a client or a friend asks me to email them something that I’ve already sent I find it very annoying. It’s especially bothersome when they want something I sent them within the last few days – stop that.

Did you even try to find it?

Now I understand that a lot of people are very busy and that they get a ton of email and I can even look past the fact that some folks maintain somewhat disorganized inboxes. That being said sometime I want to scream, “did you even seriously try to look for it?!?!”

What I’m really asking is did they bother to use the search function in their mail client? Did you even know that Microsoft Outlook has a search function? It does as does every free web-based email service.

Why don’t people search?

It may be because on the rare occasion that one does run a search most of the time they don’t find what they are looking for. Why is this?

I assume that it is because most people don’t create email messages that are meant to be searched for. That is that they are not formatted to be easily retrieved by a search engine. Clearly Google’s search technology is not the reason that one can’t find a message sent to their gmail account. The reason they can’t find it probably has more to do with the fact that the sender wrote a poor subject and the content is likely to be equally poor in it’s ability to be searched.

How can we fix this?

The Wrong Way:

I think the wrong way is to outsource the problem. There is an entire industry that has grown up around the idea of creating easier to search email archives.  That is an industry that is trying to devise a more accurate search but the problem is so rarely the search algorithms or even the search parameters.

My opposition to this  goes back to my hatred of inefficiency. Here we have people capitalizing on a problem rather than solving it. I’m in no way opposed to people making money – I’m opposed to people doing so without providing a truly valuable service.

My Observations

The problem, as I see it, is that we send email willy-nilly without so much as a thought about it being found later. Email, like their younger cousin the tweet, are put out and forgot about, in abundance. In fact more and more of them are being put out without any thought.

For several years now there has been a small dedicated, (some would say crazy), group of people that have pushed for some sort of formal guide to email writing. They want people to think about what they are writing and to only send emails that are necessary. Some go as far as to say – unless you’d send it in a postal letter don’t send it in an email. I’m not behind that idea, in fact I prefer email to phone calls, (for business), because you have a written record of the conversation. It also saves me time because if I’m on the phone I’ve got to write down what they are saying anyhow.

Teach Our Children

Here is a thought – when I was in school we were taught how to properly format and write business letters and the difference between them and less formal letters. Why not teach kids how to write a proper email? I’m sure that in some more progressive school districts this has already begun but I’m just as sure that they are not teaching searchability. If we learned how to write searchable emails we’ll end up with more thoughtful, better structured, and more worthwhile communications. The best part is we’ll also be able to search through our inbox or archive and find what we are looking for.

What about the old people?

When one is trained to work at an office they are asked if they know MS Office and how to use a multi-line phone why not ask if they know how to write a searchable email? If they don’t train them. If you’ve got to train someone to use your system why not make searchable email part of your system?

SEO and SEOM

Subject Matters

Searchable mail is just as simple as the searchable web – create an informative subject that matches the content. If your content is time specific, say it’s about an event, place the date of the event in the subject. A good example of this is when I book a photo job I send an email with the date of the job in the subject.

The Content

What you put in the body should always be informative too. As a gmail user I have conversation threads, that is emails that are back and forth replies about the same subject. Google groups these for me and that’s one of the functions I love the most about gmail. Even when email clients don’t do this they usually append previous messages to the body of an email (gmail does both) which means you have a continual record with the latest additions on the top. The benefit of this is that by adding content you’re creating more stuff that can be searched which is great because you end up with a more searchable file most of the time. The downside is that if someone changes the subject but not the thread you end up with conflicting data and less searchability.

So when writing an email we should all be aware that if we’re changing the subject we should create a new email to address that subject.

Ambiguity is ugly

Just because you anticipate a long thread with lots of back and forth, there is still no excuse for ambiguity in emails. If you just physically talked to a coworker about a subject that doesn’t mean that you should ever send an email that doesn’t address what you were talking about or that refers to discussion without putting into the body of the email what was said. Is that a pain in the ass? Sure but what happens in 3 months or 4 years when you don’t remember what was said and are trying to piece together what an email means? All of a sudden your minor pain in the ass is a huge problem either because of a he-said-she-said situation of because your memory has failed and you don’t remember if it your coworker told you it was the red wire that needs cut or the black one.

Give Searchability a Try

So now that you are aware of the issue will you try to make your emails more searchable? I’m sure that if you do you’ll find you get fewer requests for you to resend the same email you sent the day before. Give it a try, spread the word, and let’s make the world a better, (more searchable), place.

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